Creating a co-produced course is just the beginning. To ensure long-term success, it’s essential to scale the course by increasing sales, expanding the audience, and improving the learning experience. Scaling allows both the expert and the co-producer to generate continuous revenue without constantly launching new products. In this article, we’ll explore the best strategies to … Ler mais

Managing refunds and student support is crucial for maintaining a good reputation and ensuring long-term success in course co-production. A well-structured refund policy builds trust, while effective student support enhances the learning experience and reduces dissatisfaction. Since both the expert and the co-producer play important roles, clear guidelines must be set to determine how refunds … Ler mais

A successful course co-production relies on a clear and fair revenue-sharing agreement. Since both the expert and the co-producer contribute different skills—one providing knowledge and content, the other handling marketing, sales, and technical aspects—it’s crucial to ensure that both parties feel valued and fairly compensated. A well-structured revenue split motivates both partners and lays the … Ler mais

One of the most crucial steps in course co-production is finding the right expert. A strong expert brings credibility, deep knowledge, and engaging content to the course, while the co-producer handles marketing, sales, and technical aspects. If the expert is not the right fit, even the best marketing strategies won’t lead to a successful course. … Ler mais

Creating an online course is more than just recording videos and uploading them to a platform. A well-structured course keeps students engaged, enhances learning outcomes, and increases the perceived value of the content. In a co-production model, structuring the course correctly also helps both the expert and the marketer work efficiently, ensuring that the course … Ler mais

Pricing is one of the most critical factors in a course’s success. A well-priced course balances affordability for students and profitability for creators. In a co-production model, pricing also impacts revenue distribution between partners. Setting the right price requires understanding market demand, competitor pricing, and student expectations. This article explores strategies to determine the best … Ler mais

Creating an online course is only half the battle; marketing it effectively determines its success. In a co-production model, the expert focuses on content creation while the co-producer handles marketing and sales. A well-structured strategy ensures the course reaches the right audience, generates sales, and creates long-term value. In this article, we’ll explore the essential … Ler mais

Choosing the right platform for course co-production is one of the most critical decisions in launching a successful online course. The platform determines how you host, sell, and manage your course, impacting everything from student experience to revenue generation. With many options available, it’s essential to understand the key features and differences between platforms to … Ler mais

Course co-production is an excellent way to enter the digital education market without having to create, market, and sell a course entirely on your own. Whether you are an expert looking for help with sales and marketing or a digital marketer searching for a strong product to promote, co-production allows you to combine strengths and … Ler mais

The digital education industry has grown significantly in recent years, and course co-production has become a popular way for experts and marketers to create and sell online courses together. Instead of handling everything alone, co-production allows two or more people to collaborate by combining their strengths. But what exactly is course co-production, and how does … Ler mais